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Apple iPhone XS and XR 2018 event in 12 minutes

Apple iPhone XS and XR 2018 event in 12 minutes

– Welcome to the Steve Jobs Theater. Today, we’re going to tell you about two of our most personal products. Let’s get started with the Apple Watch. Apple Watch Series 4, everything about it has been redesigned and re-engineered. It all starts with a stunning new display. We pushed the screens right to the edges and we curved the corners
to perfectly match the shape of the watch. The screens are significantly larger. In fact, they’re over 30 percent larger. We’ve done this with minimal
changes to the case size. Series 4 is thinner, so there’s
actually less total volume than in Series 3. You’ll see more in Maps
and Photo and Calendar. We’ve created new complications. They look beautiful and they show even more
information and detail. We’ve also designed a brand-new watch face with up to eight complications that really brings them to life. You can add loved ones to your watch face and simply tap to connect with them. Or if you’re traveling, you
can customize a watch face to track the different time zones. Or maybe you want to create the ultimate health and fitness watch. The digital crown’s been
completely re-engineered and it now includes haptic feedback, giving you a more responsive
and mechanical feel. It’s especially great
in apps like Podcasts and Calendar, where you
precisely flip through each item. The speaker has also been
completely redesigned. It’s 50 percent louder, which
is great for phone calls and walkie-talkie or Siri requests. We moved the microphone on Series 4 to the opposite side, as far away from the speaker as
possible to reduce echo, making phone calls even clearer. The back of Series 4 is
absolutely beautiful. It’s made entirely of black
ceramic and sapphire crystal. Radio waves can now pass
through both front and the back, resulting in improved cellular reception. The brain of Series 4
is our fourth-generation Silicone in Package, or SiP. We call it S4. S4 contains a powerful new
dual-core, 64-bit processor and a new GPO, both custom-designed by our Apple Silicone team to deliver up to two times faster performance. Series 4 has a next-generation
accelerometer and gyroscope, with twice the dynamic range,
measuring up to 32 g-forces and can sample motion
data eight times faster. Apple Watch Series 4 can detect a fall with the new accelerometer and gyroscope, the Watch analyzes risk
trajectory and impact acceleration to determine when a fall occurs. After detecting a fall,
Series 4 delivers an alert. From that alert, you can
initiate an emergency call. We wanted to do even more in this space, and so we’re announcing
three new heart features. First, a notification if your heart rate appears to be too low. The second feature is
related to heart rhythm. Apple Watch can now
screen your heart rhythm in the background, and it
sends you a notification if it detects an irregular rhythm that appears to be atrial fibrillation. The third feature is made possible by a new electrical
heart sensor on Series 4. We’ve added electrodes into
the back sapphire crystal and the digital crown,
allowing you to take an electrocardiogram. With all of these features
in a slimmer design, you’re probably wondering
about battery life. Well, I’m pleased to tell you this Series 4 has the same,
18-hour, all-day battery life that our customers enjoy. Series 4 will be available
in three aluminum finishes, silver, gold, and space gray. The stainless collection
is absolutely beautiful, with polished and space black. All band colors and band styles fit any generation of Apple Watch. Apple Watch Series 4
with GPS starts at $399. Series 4 with cellular starts at $499. We’re keeping Series 3 in the line at more affordable prices,
starting at just $279. You can order Series 4 starting Friday, and it will be available the following Friday, September 21st. Series 3 at the new price is
available right after the show. And watchOS 5 will be
available on September 17th. Now let’s talk about iPhone. (applause) This is iPhone Xs. It is the most advanced
iPhone we’ve ever created. It is made of a surgical
grade stainless steel. It has a gorgeous new gold finish on the front and on the glass. It’s covered on the front and the back with a new formulation of glass that is the most durable
glass ever in a smartphone. iPhone Xs comes in three finishes, gold, silver, and space gray. They’re protected from dust and liquids to an even higher level now. IP68, the screen on iPhone Xs is a super retina display. The best we’ve made yet. It’s an OLED display, 5.8
inches on the diagonal, has 2.7 million pixels,
458 pixels per inch, the highest quality
display on an iOS device. Well, the iPhone Xs has not just one, but two sizes of display. The 5.8 inch and a new 6.5
inch super retina display. It is an OLED display as well. 3.3 million pixels, 458
pixels per inch again. You can see it’s about the same size phone with a much larger display. We call it the iPhone Xs Max. The team has worked so hard to make every generation
of the A-series chip better than any ever in a smartphone, and this year is no exception. What the team has done
is truly breakthrough. It’s called the A12 Bionic, and the A12 Bionic is the industry’s first seven nanometer chip. It is an Apple-designed 6-Core CPU. This is a fusion system. It has two high performance cores, four high efficiency cores. You are going to be blown away with the pictures you can take with the iPhone Xs’ camera. It has a 12 megapixel wide camera, a 12 megapixel telephoto camera, and an even more improved True Tone flash. On the front side, you have
the true depth camera system. That’s a new sensor as well, a seven megapixel that’s twice as fast. Increasingly, all smartphone
users want more performance, bigger screens, but
longer battery life too. iPhone Xs gets you up to 30
minutes longer in your day than iPhone X did, and
that’s really great. iPhone Xs Max has the biggest
battery we’ve ever put into an iPhone, and it can get you up to an hour and a
half longer in your day. One thing we’ve had requests for is Dual SIM capability. To do this into iPhone Xs and Xs Max, we built a technology called DSDS, or Dual SIM Dual Standby. We want to reach as
many customers as we can with this incredible technology. So that’s why we are
very excited to show you one more iPhone. It is incredible. We are so excited to introduce
you to the iPhone Xr. It’s made from 7000-series
aerospace-grade aluminum. It has more durable glass. It is absolutely stunning. It comes in incredible new finishes. White, black, blue, coral, yellow, each beautifully designed
with that aluminum finish. There’s even an incredible
Product Red one as well, and it is beautiful. All of these are protected
from dust and liquids to IP67. This display is really
what strikes you though. It’s an LCD display that’s
called the Liquid Retina display. It’s 1.4 million pixels and
it’s 326 pixels per inch, so true retina image quality. Now let’s bring that
iPhone 8 Plus next to it, because it’s really interesting. It is a bigger display
than the iPhone 8 Plus in a smaller design. It supports tap to wake. It has that 120 Hertz
touch-sensitive layer so it scrolls super fast. It doesn’t have 3D touch but here again, the team came up with
something really smart. It has a new feature we call haptic touch. So to get to the camera
from the Home screen, you just press on it,
you’ll feel a haptic tap, and you’re taken right to the camera. It has Face ID, and there’s
a true depth camera system, the same true depth camera
system on iPhone Xs and Xs Max. It’s infrared camera, flood illuminator, proximity sensor, ambient light sensor, dot projector, front
camera, speaker, microphone. Inside the iPhone Xr is nothing
but the best chip we make, a brand-new seven
nanometer A12 Bionic chip. This is a powerhouse, and it has a great new
camera system as well. It’s a 12 megapixel wide-angle camera, exact same wide-angle
camera in the Xs and Xs Max, so it’s our new generation. A sensor that’s larger with bigger pixels, optical image stabilization, fast f1.8 aperture, Apple-designed lens, and the new improved
True Tone flash as well. It takes beautiful photos, like this one. There’s probably something you’ve noticed about this photo though. It’s a portrait-mode photo with that beautiful background blur, taken from a single camera system. This is remarkable. What the team is able to do
with my hardware and software to create a depth segmentation map, using the focused pixels
and neuronet software so that we can create portrait-mode photos in the brand-new iPhone Xr. What about battery life? Well, here the story
continues to be just great. So let’s compare it to the iPhone 8 Plus. So many customers love the
long battery life of that. Well, iPhone Xr gives you up
to an hour and a half more in your day than the iPhone 8 Plus. You have iPhone Xs, Xs Max, and Xr, three new models of iPhone. The iPhone Xr will come in six
finishes and in three sizes. 64 gigabytes, 128 gigabytes,
and 256 gigabytes of storage, that will start at $749. (applause) That’s less expensive
than the iPhone 8 Plus. You can order it in just
over a month, October 19th, and it’ll start to ship a week later than that, October 26th. iPhone Xs will come in
three configurations, 64 gigs, 256 gigs, and that new 512 gigabyte storage capacity. It starts at $999. An iPhone Xs Max, same
three configurations with its larger screen, larger battery, it’ll be just $100
more, starting at $1099. So iPhone Xs, Xs Max, you can
start pre-ordering on Friday, September 14th, and it’ll ship
a week later, September 21st. It’ll start shipping in
all of these markets. A week later, it’ll start shipping in all of these locations as well. I’d like to thank everyone
for joining us this morning, including those watching us online. I’d especially like to thank all the people at Apple who made this magical
day possible, thank you.

100 thoughts on “Apple iPhone XS and XR 2018 event in 12 minutes”

  1. iPhone is only for ppl who got money and they don't know why they got it and who don't know what to do with the money. In short waste phone for waste ppl.

  2. Next apple product will be called the ikidney .its to replace the kidney you just sold to get the iphone x.but in order to afford the ikidney you'll probably have to sell the other one kidney.

  3. To know more information about it

  4. me: gets iphone X
    me: bahahaha im gonna be popular now imma have the best phone in school
    1 week later
    New iPhone Xr and Xs best phone yet
    me: oh…

  5. YouTube iPhone should let the community leave comments on their videos……… Each time we face our fear, we gain strength, courage, and confidence in the doing…

  6. "it is the most durable glass ever in a smartphone" I laughed so hard about this coz samsung just sells them that 3 years old screen. 😂

  7. This is why thanos needs to be real so he can snap his samsungs,blackberrys,Nokia's,Huawei,and one plus

    Get it 5 types of phones just like the 5 stones

  8. Came here after watching Google’s event. Say what you want about Apple but they really know how to make their keynotes interesting.

  9. Apple Employee: Hey Tim, we've used the same script every year since Steve died. I think it would be a good idea to change it up this year

    * GETS FIRED *

  10. I remember when iPhone users use to tease androids because of the big screens…..well?????

    This phone is just a damn galaxy note with a apple logo on it minus the S Pen!

  11. Here's a new major problem with iPhones! If you have an iWatch and a locked iphone screen, the iphone is silent when you receive a text message! The iWatch text alert sound volume is very low compared to the iphone, so that means missed text messages. Apple support says there's no solution for that except to turn off the wrist detection on the iWatch, which will cause the heart rate and other things to no function on the iWatch. Clearly, Apple needs to fix this problem with an iOS patch fix! Can you do a new video on the iPhone silent text alerts problem for people that own both the iphones and iwatches?

  12. this like when an artist has some old tracks laying around so he puts them together added a feature or two and call it a brand new album! I call it apple releasing there last traditional phones before dropping the next innovative world-changing product that will probably change the way we look at phones forever!!!!

  13. Can anybody tell me please what are these called that someone is announcing that something is new coming up please tell me I really want to know I would really appreciate if you could do that for me.

  14. Do you won't to here a joke.
    Why did the Wallet cross the road.
    because it's running from the Apple Store.

  15. The iPhone Xs is probably the most boring iPhone yet, the iPhone Xs and the iPhone 6s are very boring. The most exciting iPhones were the 4s, 5s, and the 6. New iPhones just aren't exciting anymore.

  16. Great Huawei!!, this phone is the greatest thing we have seen in many years.  to the other hand we must admit that this kind of Fancy Product presentations were firstly created by Steve Jobs. I know that maybe is a stupid thing but, is there any one that feels that all the companies are trying to do the same stile of product presentation ?? And what's is more,  none of the current Apple, Samsung or Huawei show's man feels natural with this kind of presentation style. It just looks weird, boring and forced… Call me crazy but don't you feel the same ?? Miss you so Steve.

  17. So whats new? Passing charge, wide angle like go pro, steady focus on video is only on my mind but samsung did it.😊

  18. That hideous line at the bottom of the screen that replaced the home button drives me nuts and so does the asymmetrical screen shape with that cutout for the earpiece

  19. Honestly there are little things they change each year that either do or don’t make a big difference. And unless Apple changes the whole design and look of the iPhone generally most people don’t get excited. Some people keep saying Apple is getting ridiculous. Yeah. But we keep asking and wanting something outrageous and different each year. I feel like unless Apple has something different from the year before they should just not release one every year so they can keep making the phones better and have time. Also some people feel like they HAVE to get the new phone cause it’s Apple or new. No. If it doesn’t interest you don’t get it. That’s just my opinion please date hate.

  20. Wanna hear a joke?

    Liquid Retina Display🤣🤣
    (LCD type of display always been used on mid to low range android phones)

  21. Well I understand that a lot of people have been with apple IPhones for years hence the dissatisfaction. Well I could careless about the negative comments and reviews because as a person who is new to the apple Iphone family I must say they are better than what I used to buy by miles and I don’t regret the switch as the quality is huge compared to my old Huawei P8, 10, P20.

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