PDA, the most commonly used portable reader now in the industrial settings, is used to check the stocks, mange storage and release, and to check various tasks in cities. It is the up and coming leader in the global market, Point Mobile. Export sales take about 90% of the whole sale. The other 10% is sales in Korea. It’s easy to use and very compatible. Also, after many tests that are unbeatable, the product is made very durable. Point Mobile product is very easy to use and its scanning performance is the best. We introduce our small but strong company, Point Mobile, a self-developed brand, which is now exporting to 60 countries and 120 companies. Wow it’s a bit too big to be a smartphone what is this? It’s cool. Hello, I’m Kim Min Ho of ‘Hidden Champion are our Strength’. What I’m holding right now is kinda like a big smartphone, but it’s actually an industrial PDA. It’s used for industrial purposes such as city gas check-ups, categorizing mails, and checking storage. There’s a Korean Hidden Champion that became a dark horse of industrial PDA market. Our Hidden Champion, that never stops despite of any hardship, the success story of Point Mobile, now begins. Industrial PDA is used in various areas of industrial settings. It can check storage and manage warehousing and delivery at the same time. City gas check-up that was once done by hand, can be easily done with PDA. It can read bar code from a distance and it’s also durable. It’s very popular abroad thanks to the technical competency. This is Germany, the leading country of technology. We could see the technical competency of Point Mobile at the center of technology, Germany. Stuttgart, Germany There’s an annually hosted
exhibition on international transportation and distribution It is LogiMAT exhibition. From transportation-assisting robots to semi-auto devices, machines, and new products on innovative distribution system. there’s everything. It’s a huge event where you can check new technology on transportation and also global trend. Point Mobile also participated in this event. It came up with a new product that has Android Os 6 on it and got a lot of attention. The reactions of the buyers on the new product is pretty good. I came to check the new product of Point Mobile and see the differences between other famous companies. This is our new product what kind of windows version does it have? There are Windows 10 and Android 6. And it can also withstand the 1.5 meters drop impact. So I can drop it? go ahead, you can drop it here. They introduce the new product and test it too. do it one more time it is working fine, there’s no problem at all the bar code reader is working despite of dropping 3 times, I’m very impressed with this. we tested very much and we like it because of the durability of Point Mobile product and its design it’s not so heavy like other devices, so you can use it like smartphones.
And that’s why we are choosing Point Mobile products. thanks to exceptional durability, stable software programs and compatibility, their portions on export sales have been increasing every year. We have exported around 60-70 billion won and 90% of our sales is made by exports We are probably the biggest company that supply in ODM and OEM worldwide Also, as our own brand, We are selling our products at 60 different countries and 120 stores. This is Warszawa of Poland. We visited the actual vendors It is Eurocash, a delivery company that sends products to supermarkets. There’s a buyer meeting on the new product at the same time. Not only the introduction of new product, tests are also going on. Meaning they are pretty confident. Long distance, wiggling around, and numerous bar codes aren’t problems to this product. Industrial PDA is best used at supermarkets or logistics sites for storage management, warehousing, delivery, and sales. How are they used at a workplace? It reads bar codes on products high up, or at a distance, and also it’s very popular for its durability in industrial sites. Thanks to PDA, the work process at logistics sites has been reduced a lot, making it easier to work. This is the headquarter of Point Mobile It’s a lab to lead technological innovation and increase durability. Wow what’s this place? oh, this is the lab Point Mobile products are famous for going through various durability tests that are unmatched by the competition. What’s this guy doing? He probably shouldn’t do this, isn’t it might break? He’s running some tests on LCD strength. So he’s checking how strong the LCD is? Do you want to give it a try? wow, nailing with PDA… I’ll try Can I? for real? you’re not gonna ask me for the expense? yeah, it’s alright promise? sure I’ll try come on wow it’s fine for nailing do you wanna crack a walnut with it? alright, I’ll give it a go wow It’s clean I thought the screen was going to crack, but the walnut did instead there’s not even a scratch on it Yeah, it’s gotta be like this to survive in the industrial settings Oh so it’s not built for normal occasions, but for industrial use, to survive at a harsh condition. Distance measurement test is necessary too. For other company products, they usually go up to 7-8 meters How long would it be for Point Mobile’s PDA? We tested to see if it can read bar code that’s 10 meters away. It reads well at a 10 meters distance can it go over 10 meters? It’s not easy but we’ll give it a go Can it read a bar code that’s 12 meters away? we had a test again. I was surprised too It reads well at 12 meters distance. wrinkled or written over, taped or damaged, it doesn’t matter reading the bar code at a distance and reading bar codes that are damaged can be done thanks to combination of a good scanner and good software program of Point Mobile. The first technical strength of Point Mobile is the combination of a good scanner and a good software program. They invest a lot for a technical improvement, as 70% of the workers here work for research and development What we need is more stability than speed. It takes a lot of time and manpower to test the stability and debug it that’s why we need a lot of research personnel. It doesn’t end at developing stable software program. They run a lot of tests on product durability It seems like there’s a major test going on, with the hose and everything. Oh it’s for waterproof test. Let me show you. This ain’t a firehouse, but you’re spraying water on the screen! yeah, you want to give it a try? sure Wow I didn’t imagine I would be spraying water on the PDA even though they make extreme conditions. The water is running pretty fast, can you hear that? I’ll spray it on the PDA. the water pressure is quite strong as you can see the PDA is moving after all this, we’ll see if the PDA will be working. alright, now should we see if it’s still working? we’ll test if this PDA, after all the water-spraying, would still work. now there’s a bar code, I’ll try to read this yeah press this this? yeah It works! It read the number this is the bar code number and this is bar code label 1, 2, 3, 4 Just like the bar code label, from 0 to 9 the numbers are exactly the same. So it read precisely? yeah, not only that water didn’t enter, After the waterproof test, over 500 tests on impact tests, it still needs to work in a hot or cold environment They go through high and low temperature waterproof tests too. Why are we doing all these? Because the places we export are some cold places like Russia, and they use it a lot at cold storage, so we run these tests so that the product can endure those extreme situations. what are the differences between smartphones and PDA, which went through various tests? smartphones have a short life-cycle, so it’s not suitable for technical support at a work place. But industrial PDA has a bumper on the side, waterproof, and dust-proof qualities to make the system work stably. Not only these, dust-proof tests are necessary to export to foreign markets. We make a hole on the product and suck all the air out, then we leave it for 8 hours to see if dusts are getting in it has a lot of dusts. Point Mobile product got IP6 on this test, which is best rating for European certification Let’s see the inside. Now, there isn’t any dust on the cover side We’ll see the inside. They are checking very thoroughly after disassembling the product and examining it, there wasn’t any dust on it it’s the best you can get, being rated IP6. The global market recognized their technical strength first. The superiority of the product can also be witnessed in Korean market This is a logistics center in Korea Point Mobile’s PDA is working just fine here too. no matter how far or high up they can easily check the storage, which led to increased efficiency. It’s much easier compared to the past when we did this by hand. Work process would be also reduced by increasing work efficiency. Hello, it’s Min Wol-sik right? yes, the middle valve is shaky. yeah is it not working well? you need to change it not only at the logistics center, industrial PDAs are used very well for city gas check-ups too It’s all good thanks construction fee is 6000 won, and travel expense if 10,000 won, so I’ll pay it with my card. the complaints received at consumer centers are sent to the PDA so you can do the check-up and pay it on the spot. The consumers also like it. Our work involves a lot of visiting the sites. The smartphone PDA is very light and portable Also it’s easy to enter and check thanks to the wide screen moreover, it became very easy to work thanks to the increase in work processing speed. Point Mobile worked on technical innovation by developing outstanding software programs and running extreme tests to increase durability. Their most recent product has a GPS instead of a scanner, so it can estimate the distance, which made it much more popular. Thanks to this, their sales have increased significantly. Let’s meet Kang Sam-Kwon, the CEO of Point Mobile, who’s behind all this. This is Kang Sam-Kwon of Point Mobile Good to see you Hi When was the company founded? it was 2006 almost exactly 10 years ago as far as I know, it’s the third leading company on a global level. third biggest in 10 years that’s impressive thank you The company grew significantly in 10 years, how did you first get into industrial PDA business? I used to manage this company called ‘Pienix System” Well, it just didn’t work out so well. When it was over there was about 3 billion won of debt. after going through all that sufferings, I came up with Point Mobile thanks to the experience 3 Billion won, that’s a big number. How did your family take it? I’m lost for words because I gave my family significant hardships and pain. So back then, I thought about bad things and I was pretty much in agony. What bad things? at that time I was like ‘it’s hard to live like this’ there was so much pain, I even thought about killing myself. Failing his first business and ending up with 3 billion won of debt. it was hard to live day by day because of the debt. You said you thought about some extreme situations what exactly were they? back then, there were a lot of incidents of suicide on the news. And when you’re in that position, it all sounds like you. It sounds like it’s your situation, your case. So I thought, ‘should I bring my family along and throw ourselves into the river?’ or ‘should I go up to some mountains of Gangwon-do and burn myself to death?’ I thought about all that. And our house was on 12th floor, I cried a lot by myself at an empty room and I thought ‘should I jump from here?’ you know. financial pressure. pressure from debts. 3 Billion won, So 3 Billion won, -you had to pay it back
-yeah how did you do to solve this? I scraped all the money I could find it was about 100 million won. Everything, I sold everything and it was only 100 million won. yeah. I even sold the jewelry from my kid’s first birthday. And the insurances for my kids, things like that. I scraped them all. I mean, getting rid of kid’s insurance. that mean everything. yes So I got 100 billion won in cash. So I brought the cash and started to pay back to people who are in a worse condition than me. So I spent the 100 million won to pay back one by one to the companies I owed. I couldn’t pay them all but I did everything I could in my ability. that’s how I think. So my husband has been unemployed for about a year and we only had 5000 won left. And I thought if I use it my husband couldn’t, so I couldn’t use it and my husband thought vice versa For about a month we just didn’t spend that 5000 won. It’s the family who went through all this. It’s the love of family that he could stand once again. So you paid everyone with 100 million won. and without anything you had to start only with your will. what happened next? so I founded Point Mobile I started my business by getting investments from investment company. We worked very hard on our first model, and it completely failed. -you failed again?
-yeah it’s a series of failure ‘shit, what should I do’ another crisis came after the failure of his first business. because of product planning failure, they had to discard all the products they made. I mean, I can’t imagine how it must feel to fail especially because you even thought about killing yourself in the past. So I just discarded that model. We worked on this new one, and my friend in Latvia gave me some help. he’s been doing business with me and he’s my customer ever since. so yeah. -in that desperate time?
-yes very special friend appeared. He worked at industrial PDA market for a long time, he knew a lot about product planning and designs, so he taught me a lot of know-hows. This Latvian friend gave me a break-through but producing the model wasn’t easy. After hiring more research individuals for technical development, they came up with a second product. This product miraculously brought Point Mobile back in business So after you completed the product development, was it all sweet and happy life? yes that was a firm answer. After the success of our second model the third, and fourth… we developed about 20 something models We got the project from Data Logic, which as the third biggest company in the world, based in Italy, with Honeywell on the lead. Japanese and American companies we supply to about 7-8 companies right now. Failure didn’t stop Point Mobile from technical innovation. It’s outstanding technical strength can be witnessed at foreign market. Point Mobile products are quite popular at Mittelstand Exhibition in Germany. This is exclusive distributor at Europe where industrial PDAs are being supplied He made a visit to the company to export a new product. they are quite interested. and he demonstrates the product on the spot the speed of bar code reading is quite fast, yeah? This is the first Android OS 6 installed industrial PDA. With its outstanding durability and technical strength, Point Mobile is exporting to 60 countries, 120 companies,
including America’s Honeywell, Data Logic, and Europe’s Hand-Held They are focusing on export by establishing a factory in China, producing 150,000 products a year. China is notorious for workers not coming back before and after they go back to hometowns for holiday There’s a special management philosophy here. It’s their distinctive welfare policy. trusting people and respecting people, they can be explained via welfare programs. There’s a program where we divide our profits with the workers We give 10% of our profit as incentives to our workers every year -10% of net profit???
-10% of net profit. So last year we had profit of 4.6 billion won, and we gave out incentive 0.46 billion won to all workers? yes. -you gave it out?
-yes ‘I would like to repay for all your works” ‘thank you’ ‘thank you’ ‘thank you’ it feels like ‘I worked hard this year’ and ‘I should work more harder for more incentives’ how would you describe your life in one word, what would it be? roly poly (toy) -roly poly?
-yeah I get back up even though I stumble and fail. you kind of look like one. like you said, there might be hardships coming at you, you can’t always succeed in terms of business. but just like roly poly, I hope that you get back up, again and again, and contribute to our industry. I hope you excelsior. thank you for coming thank you. A dark horse at an industrial PDA market, Point Mobile with its stable software program and high durability. what does it take to become the world leader, beyond third place in the world? PDA is an IT fusion product, so the entry level is quite low. they need to keep working on improving their brand image constantly. Our workers work in the attitude that everyone owns the company so when I recruit, I hire them thinking I’m getting another family member. Anyone who wants to work with us and grow with us, please apply anytime. We cheer for Point Mobile, until they become the leading company of the world with its exceptional technology and being roly-poly not giving up The best in industrial PDA Let’s go Point Mobile! China’s trade revenge due to THAAD placement, and Trump Administration’s protective trade policy have pushed Korean economy to a crisis. companies and government needs to work together. manufacturing business takes time keeping in touch with consumers with great quality and service. A strategy to make the company with the best specialty is needed. what is the strategy to make the best out of crisis making Korean Hidden Champion to Global Hidden Champion? Korean Hidden Champion. How will we develop, it begins now! These days I encounter youth who say they have failed in their life. But when you are young, you are not the one to judge. but rather when you are old and grey, when you are a old man, then you can. don’t be afraid of a failure. your challenges will make you a mature human being. youth, I cheer for you.