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Diego Jiménez (Lonely Planet): “People take advantage of mobile phones; some companies don’t”.

Diego Jiménez (Lonely Planet): “People take advantage of mobile phones; some companies don’t”.


40 years ago, the way we had to help travelers was through doing the paperwork But as technology has progressed the mobile has been a milestone in the advance of technology We have learned to use things like GPS, positioning, all the communication available through the mobile To improve the experience of travelers. We try to use everything within in our reach which may be the mobile, but tomorrow will be something else To improve the experience of people when traveling. I think that, for the users, people understand what can make an application. But for companies, it’s not always this way . In general the topic of mobile applications is very fashionable and it’s on everyone’s lips But when companies want to do something within this space they look more for short-term and making noise Rather than doing something to have a long-term impact on users. I don’t think it’s understood, in many cases, especially with offline companies that try to make the leap and do something in this space. But there are many applications especially those that were born as purely mobile That, yes, are doing interesting things. Developers are few and are very expensive. For anyone thinking about a career to study mobile development is in high demand. I think it’s much more interesting than anything else. Most mobile developers have studied computer science or programming but it’s not necessary I have many friends who started studying design and ended up doing mobile application development. Yes, of course. There is a lot of talent in Spain The truth is that the US has money. Here in Spain we have talent to spare but the US has a lot of money especially around Silicon Valley.

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