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Hortonworks Helps Pinsight Media Become the Mobile Data Company

Hortonworks Helps Pinsight Media Become the Mobile Data Company


My name’s Robert Burcham. I’m the director of platform architecture
and development for Pinsight Media. As the mobile data company, we land a great
deal of mobile network operator data of a number of different varieties. We land upwards of about 50 to 52 terabytes
of summary packet layer events a day. Next up is location. We’ll land about five to seven terabytes of
location a day. Then there’s a long tail of other data sources,
of owned and operated third party data sources that we’re constantly doing ETL. We turned to Hortonworks because we got serious
with our business and with our data management platform. We wanted direct one degree separation from
the folks that were advancing the technology within the community. And we did an assessment of commercial Hadoop
distributions, and Hortonworks simply won out. HDP first and foremost makes it possible for
us to run our business. Beyond that, they make it pretty easy. Hortonworks brings to the table expertise
and professional services and support that is industry leading. Hortonworks has not let us down on any of
our professional services engagement. In fact, they have made it so that our existing
resource basis upon which HDP is installed turns out and actually produces more compute
containers, for instance, then we were able to achieve with a stock Apache or other Hadoop
distribution. When we first started with Hortonworks, our
initial data and data products were primarily based on network source location from mobile
network operators. That fundamental business was one of a wholesale
processing of records in and washing them of identity and doing some aggregation, and
then records out. Together with Hortonworks we have some big
plans for the coming year. In addition to just expanding the size of
our cluster and help us accommodate additional mobile network operators, we are planning
a shift away from traditional batch style processing toward stream processing. And at the heart of that is making use of
Hortonworks data flow. HDF allows us to take stream process data
sources and vector them towards a number of different business logic targets. Data plays a foundational role in our business. Our value proposition is predicated on the
fact that our data is superior to our competitors. And Hortonworks helps us deliver on that promise. HDP helps us deliver on that promise.

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