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How Nokia Blew A Big Lead in Mobile Phones! A Case Study for Entrepreneurs

How Nokia Blew A Big Lead in Mobile Phones!  A Case Study for Entrepreneurs


Hello everybody Tom Ellsworth welcome back two case studies this is where you can learn things that happened to other companies and apply them to yourself. Today’s topic is nokia and we’re going to learn two things today: the first is to know the difference between confidence and hubris when you’re being successful and you’re growing and moving along and the second point is to understand and have it in your heart that what got you here won’t get you there and we’re going to apply those two points and i’m going to show you how you can use them learning what happened to know yet so let’s go nokia is one of my favorites because it’s a it’s a handset maker and I came from the wireless industry early in my career so I know a lot about this industry and it’s one of my favorite case studies even though it really kind of had a sad ending for a lot of people and employees but it is what it is and it’s made something that we can all learn from so nokia started believe it or not as a paper mill back in the eighteen hundreds and somehow between then and no and 1992 got into wireless phones and they started making phones really high-quality little phones 4u and me basic bones no innovation their innovation was that they can make millions and millions of phones every month make them very inexpensively and ship them anywhere that’s what they did style function innovation in the future that wasn’t their set of cards make them really good making simple make them small and get them at a low price to you and me and quite often we got them for free remember those days you a two-year contract and get your nokia phone way you want along the way though some things happen that’s what we’re going to learn about in the great confidence of being able to dominate an industry by 1998 they had 52-percent global market share cranking out millions and millions of phones every month they were very confident they were very bold in that and I knew people at wireless carriers used to say they used to negotiate really tough with them and they were a force to be reckoned with and so they had a lot of confidence and what we would soon find out is that confidence was hubris the difference between confidence and hubris you can be confident going out to play a game or do something humorous thinks you’ve already won before you got there and you’re cocky and that means you can get caught by surprise and that’s exactly what happens in nokia when life started moving toward content you know I know a little bit about content because in 2001 i was working at sprint and I was running a wireless incubator for sprint with help from Qualcomm and actually call comments right here in my shirt they make chips for phones lots and lots of chips and they were for seeing a future where our phones would be doing so much sprint knew about that in this incubator we were helping build little companies that would build stuff that the consumer would use tomorrow one of those Wireless games and a little company name jammed at mobile was funded in that wireless incubator i was fortunate enough to actually leave sprint and join jammed at mobile and join those founders and go on a run and while we were building content for the future it was very interesting companies like Samsung Motorola we’re starting to build bigger phones and taking advantage of Qualcomm’s really cool chips and put bigger batteries in durham so they could do more and jam that we made a great game called jammed at bowling and between 2002 and 2003 we sold millions of copies of jammed up bowling along that same time we have noticed nokia what I had known as this giant the industry all they were really doing was they made the battery little bigger the added a color display but they really didn’t get with the program in terms of content they were trying to wedge certain features into all their old little phones for his motorola I don’t know if some of you remember built this thing called the razor which was one of the greatest most popular phones had a big screen on it and easy-to-use menu key made it perfect for playing games texting and doing all these cool things mobile phones are now being able to do meanwhile nokia stuck with their little mystical and candy bar phones little basic little phones and they just want with the program and actually they were kind of a pain in neck to work with because we’re trying to make our content and games at jam that do all these really cool things on phones and unfortunately you have a nokia phone where you just couldn’t do too much with it and so that was a I kind of saw everybody in the industry saw that there was going to be big changes for nokia and they were a giant a big giant giant sometimes it was tough to deal with they negotiated really tough with wireless carriers and they were also you know they could if you needed millions of phones to sell they could get you the millions of phones to sell and if you didn’t have any phones to sell you know you are screwed so in a lot of ways you had to work with them but they were evolving to the future and I saw a lot of people saw it and I don’t think Nokia side or if they did see it they weren’t paying attention and they had such hubris and confidence in their position that they missed it let’s go take a look a little chart i made because I’ll tell you what happened interior in 2007 and Nokia’s got fifty two percent market share and guess what happens sitting there in 2007 the iphone now my crude attempt at an apple logo but there’s the iphone gets it introduced and if you’re in the United States remember that it was introduced through one just one carrier and people thought wow that’s a really cool phone those of us are making content we knew that was the future what was really interesting is there’s a little company you may remember called danger that made a very very interesting phone that t-mobile had been able to get into the hands of celebrities and it was called the dangers of you i don’t know if you remember it but ultimately google says I’m going to get into this game and the way I’m going to get in i’m gonna buy danger so here you have google not a mobile phone company not a mobile software company buying danger to get in the game all nokia really wasn’t doing anything they were putting color in it then the content was important but when you look at their product line they really didn’t get there and so what they didn’t realize is what gets you hear the ability to make all these phones and make them fast and make millions of them isn’t going to get you there a new world order where now content is king and you need storage you need bigger displays and you need features so that you and me could do so much more with getting to the internet playing games doing all these things well what got you there isn’t going to get you over here and nokia found out the hard way this is a little chart here I drew but this is really what happened to their market share between 07 and in 2012 Nokia’s marketshare went from 52-percent all the way down to two percent and here comes the android guide and here comes multiple versions of the iphone you you just can’t think of an industry where somebody that had built up to such a dominant position was just gone in such a short amount of time I think that if you really you know look back you know now you can say Oh everybody saw it coming but then you say to yourself nokia had smart people and the answer was they just had a lot of corporate hubris about who they were they wished they didn’t you know by companies where the opportunities that may be by companies that would get them there and they just missed on the content deal and the ending of the story is in 2014 Microsoft actually bought what was left of Nokia and I say what was left because they paid 7.2 billion dollars for it and after they bought it one year later with marketshare having dropped down again they actually wrote it off for 7.6 billion let me give you those two numbers they bought it for 7.2 and then they wrote it off 7.6 which means he made other investment after they bought it and Microsoft was like wow that that year was a bad dream and that was it and then Nokia’s brand a few patents were sold to an offshore company if you look around you can see a few nokia phones because that little company is is trying to do it but big nokia they’re gone this year when they have fifty-two percent market share they sold more than 450 million phones half billion phones almost half the billion phones too gone bought by microsoft and then written off when microsoft bought nokia everybody including Steve Ballmer who now owns the Los Angeles Clippers (NBA team) was very excited they thought that all that Nokia technology and what they were doing was going to add to microsoft windows phones and we know the Microsoft Windows Phones never got any sort of traction in 2016 when it all came to a head and it was done there is this press conference and the CEO of Nokia was seen there actually crying and saying you know we didn’t do anything wrong and somehow we lost you know that really bothered me when I saw it because i said to myself wait a minute you did do something wrong you you forgot that life doesn’t stand still and you were cocky you had a lot of hubris when you dealt with all the wireless carriers and here you’re saying I didn’t do anything wrong i just lost really what she did wrong was you fail to understand content what you did wrong was you underestimated competition you underestimated google it wasn’t even in mobile phones buying a company called danger and building the android operating system you miss that yet you had the kind of cloud and the kind of dollars you could have done that you could have made that move so to sit there and cry and say we didn’t do anything wrong but somehow we lost i just can’t go with that that’s hubris and that’s denial and I think that just underlines the nokia didn’t understand that what got you here can’t get you there and they were full of hubris and they missed all the signs to terrible consequences because 7800 people lost their jobs and that’s a huge tragedy so that’s the nokia case study I hope you got something out of that and comply it to yourself now I need a pillow i think i need the magic pillow here we go if you like this please come to valuetainment to see more case studies and see the best content on the internet for entrepreneurs featuring Patrick David please subscribe here on YouTube and until next time with more case studies i’m tom ellsworth and i hope i left you better than I found it

100 thoughts on “How Nokia Blew A Big Lead in Mobile Phones! A Case Study for Entrepreneurs”

  1. sorry but there is a lot more then this really. also i liked windows phone and nokia actually make some good apps too. the nokia phones had some of the best cameras too. i have a lumia 640 which was really made by nokia before being sold even though it says microsoft on it. it still has windows phone 8.1 u2 because i liked the hear maps, hear drive, and other apps that nokia made really. i have a lumia 650 with windows 10 mobile but it just isn't the same. this video didn't really go into anything much. blame CEO Satya Nadella for all the bad stuff happening at microsoft now.

  2. Just a point of correction that you can maybe add on the video as it plays for future viewers, it was Microsoft that bought Danger in 2008. Google bought the company Android, which was founded by a guy that left Danger in 2003.

  3. I find it very impressive and inspiring how you can do these videos without many cuts and maintain eye contact throughout. We definitely can learn many things from you. Thank you for making these videos.

  4. The North American focus here does, as always, utterly devastate the analysis.

    Nokia was not innovative and stylish? That is how they rose past Motorola and Ericsson in the early-to-mid-1990s to become the number one mobile phone maker. Of course, no-one in the US bought phones at the time, as mobile networks were of shockingly poor quality and expensive to use, so the history of the mobile phone more or less absents the North America. During this time, though, Nokia in Europe and Asia revolutionized the concept of a wireless phone, re-fashioning it as a consumer product, not a business product. To this end, Nokia produced devices with a completely new kind of design and software experience; or a product disposition that today would be called gamefied and entertaining. To summarise: They made teenagers covet a mobile phone. And the rest is history: in the late 1990s, 75% of British teenagers owned a Nokia phone, and Nokia 3310 went to become the most successful consumer product EVER MADE, even though it was never sold in the US.

    Nokia introduced us to short/text messaging, mobile games, camera phones with large screens, smartphones, etc, and built their position on those assets. They did not just make "small candybar phones". (Insert a face-palm-slap here).

    Secondly, Nokia was able to do this owing to their tremendous technological prowess. They were either the leading or amongst the leading innovators behind all the major wireless standards we use today, from 2G all the way to LTE. This was possible thanks to Nokia's wireless infrastructure business, the one that they still do today, which involves base stations and other such infrastructure components that are purely R&D-driven products. That engineering culture endowed the handset division with the necessary means to devise and patent the right kind of technologies at the right time.

    The third leg that made Nokia excel was their manufacturing and supply change prowess, which enabled them to scale the operations in a span of a decade or so to a global level whereby they could supply on-demand-basis a customer base of one billion end users. Nokia made — perhaps had to make — more or less everything themselves, and so they relied only on limited outsourcing. They were, in consequence, the most efficient and admired manufacturer during the 1990s.

    But none of things mattered in the world of freely-available Android, an operating system which Nokia refused to adopt due its being controlled by Google. And the rest, again, is history.

  5. Having owned a number of their smartphones (3650, 6330 and N81) from the time you say they weren't doing anything, they most definitely were. Only real problem was that they investing in useless things like DVB-T (broadcast TV on smartphones) while having declared all touch screen devices a limited passing fad like flip phones. Flip phones after all only ever really became a "thing" in north America while the rest of the world just found them impractical with the way you had to fold them up to use them with no benefit in size or features.

    As for Microsoft writing them off, the whole purchase was part of Steve Ballmer's longer term strategies. However by the time it was completed Nadella had replaced him and Nadella was against the whole deal from the start so the shutdown commenced about as fast as the purchase had been completed.

    What really killed Nokia's smartphones was simply that they had the wrong platform when the market shifted from being focused on the devices themselves and their capabilities to being more focused on the platform the device was running. First they had their slightly archaic, but serviceable, Symbian. However as they were transitioning to the much less archaic and very good MeeGo Harmhattan Elop takes the helm and has them go for Windows Phone, which was a case study in "Too little – Too late" from it's release to it's discontinuation and thus a complete failure as a platform. No matter how good the hardware, anything running Windows phone was always going to be a failure.

  6. Actually as a Finn I disagree a bit with reason that it was hubris that got them into the situation. Issue was more with the traditional management of Nokia, and playing too much on the safe side and then choosing wrong CEO, giving him too much unchecked power and then moving too much to the opposite side (playing reckless) with choosing only Windows Phone. I highly recommend checking Tomi Ahonen's blog on Nokia's demise  to get some ideas behind reasons why Nokia fell into it's current state, interesting reading if you are mobile professional. BTW, other videos are pretty cool and Tesla video was quite illuminating.

  7. It was not only hubris and failing to adapt to changing markets. NOKIA messed up hugely in Germany. They built a factory with huge subsidies and ran that factory for a rew years, then moved to eatern Europe, fired all the German workers and got even more subsidies… From that moment on, basically no one in Germany ever bought a NOKIA phone again…

  8. I had a Nokia 3 now a Nokia 6, as i'm a idiot with phones and rough on them, and they are cheaper and okai, but the reception is better than my former flagships, that's why i tried them.. Reception also made Nokia big as they always had a phone signal, which is not the case today with all the electronics inside them that interfere with each other..

  9. Sad story. Finland still has KONE – global leader in the elevator and escalator industry and NESTE – world's largest producer of renewable diesel.

  10. There's an error in the timeline. Danger was not purchased by Google. It was purchased by Microsoft for $500M and then only two phones before being discontinued. Andy Rubin (founder of danger) started a company called Android inc. which was sold to good.

  11. Wow even after losing over 50% market share Nokia ceo still didn’t see the mistake, still in denial. What a fucking idiot!!

  12. huh, this is the one episode i didn't like. i think the situation was more complex. there were couple of things happening at the same time. the entry of iphone which completely changed the philosphy of mobile phone and the rise of samsung which basically killed everything else. If you ask me why nokia failed, the answer would be: it offered too many choices. Apple had one product, product that was in many characteristics much poorer than nokia's phones, but it was product for everyone (where Nokia had lots of different models for many different customers). it was beautiful more than it was 'good'. and rational people at Nokia probably didn't understand irrational force that drew customers to iphone. Iphone was for girls and boys, managers, cool people, simple people, it was for rich but it was possible to buy one. it was status symbol. In short, apple managed to completely change how we see the mobilephone. on the different front, Samsung was flooding the market with gazillions of similar products taking care, probably from price point, of low-mid-range nokia market. what could have nokia done better? probably push native OS stronger. but it would have been competing with Samsung on that front. I understand i oversimplify as well, but i feel there was something more…

  13. This is not true. This is the story of the mobile unit. Nokia still has other business such as radio networks which is big in the US. There is very big chance that you are watching this and your mobile traffic goes via their systems.

  14. I worked for a company that was an R&D partner providing hardware for Nokia phones and from what I know Nokia has done a lot of innovation on Camera, power management and audio and they were the best .infact the first ever mobile processor interface standards for camera etc were set by Nokia. Microsoft targeted Nokia for their patents.
    They lost because they did not for see consumer traction for touchscreen phones and did not improve their Symbian OS

  15. You just gained a new sub, sir. I love the well research, well delivered, entertaining and informative content you have.

  16. Rinse and repeat the script, only this time with Nokia replaced with Apple 😀
    I think the hubris baton has been passed onto Apple now. Oh well, only time will tell.

  17. The failure of NOKIA began when they initiated the takeover by Microsoft by hiring a former Microsoft manager. Then they ditched their good Linux phones and went for Windows Phone. But Microsoft badly blew Windows Phones by not offering support and upgrades and it completely failed to get any reasonable number of people developing for their ecosystem. The really poor decision of NOKIA was to go with Microsoft. And then when Microsoft took it over, it was already mostly dead.

  18. You may be interested to learn about this Nokia copied patent case that had freshly got public (2018): https://youtu.be/lb90qT4qUOs

  19. Whoever did your captioning did a horrible job. There are mistakes in almost every sentence uttered throughout the video. It was a huge distraction watching to see just how badly the captioning would mangle what the speaker was actually saying. I'd recommend that you either edit the captioning, or remove it entirely.

  20. Valuetainment, it would be good if you can do a case study on TCS (Tata consulting services) as it is the only Indian company to cross the valuation of over 1 billion dollars recently.

  21. This vid made it sound like Nokia is dead. They did lose the smartphone race but it's still mind boggling that a dead brand had $27 billion in revenue last year. Even when Nokia had 52% of the market share, their revenue was $51 billion.

  22. A knowledgeable source told me: Nokia's Engineering VPs knew it all correctly in advance of events, but the MBA boss scuttled it all.

  23. Barely one and a half minutes in and I have to disagree, how can you accuse Nokia of having no innovation? You're just looking at the budget phones but consider the N-series and the E-series and phones like N-Gauge

  24. Honestly, this show is a total WIN. Really amazing, can't wait for more videos.
    There's still some room for improvement but even like this is awesome

  25. Nokia ignored the fact that everyone was jumping ship to Android, and they foolishly clung to Symbian, the Symbian app store was a ghost town compared to the Android one, whoever the executive was at Nokia to stick with symbian, made a death blow decision for Nokia. We were all selling our Nokias to buy Android phones – bad move Nokia.

  26. I saw your piece on Groupon, and felt you did a great job there, so I checked this out as well as "Hubris" was mentioned there, and I think it's a word that fits the Nokia story well. Unfortunately your piece on Nokia is based on quite poor knowledge of history, even though you paint yourself as a wireless expert here. Saying Nokia "didn't really do anything innovative, they just cranked a huge amount of cheap phones" is so blatantly wrong that you should be ashamed of yourself, and revise or remove this piece to maintain a level of credibility. Now, I never worked for Nokia or held other primary interest in the company, but knew a lot of people working in the core technologies. Quite a considerable part of wireless networking technology (from GSM to LTE) has been developed by Nokia (and is the reason they have won a lot of battles on patents with the likes of Apple, Samsung and Qualcomm, and also a reason they continue to receive income from the mentioned parties using their patents to this date).

    The game was definitely not lost on innovation, and not at the point that you say. Surely, the flip phone craze was a huge miss for the US market, but instead of such fads, Nokia was concentrating on the core technology, and they did continue to lead the industry in that, be it processing power, latest wireless technology (which they also actively progressed as a part of 3GPP groups working for specs of the new tech) or mobile camera technology. The only point you are right with, with regard to tehcnology is, that they lost the game with content and usability, and they had too much hubris to admit that. They stuck to the S60 operating system too long and killed promising operating system and UI programs within the company and as a last resort they turned to Windows Mobile OS, which we know was one of the final mistakes. From about 09:00 onwards your video is spot on, and worth watching. 0-9min are mostly a waste of time, from those minutes I get same kind of feelings as watching a reality TV show, where people just make fools of themselves.

  27. Suppose this is due to the nature of information being not very widely available in English, but a chunk of the Nokia capital was actually governmental subsidy and ownership (Finnish gov't).

  28. The iPhone as a concept was actually presented to Nokia, they turned it down. The company that invented the concept (a company called MyOrigo) was a Finnish start-up.
    The start-up went bankrupt a few years later and Apple picked up the patents through a 3rd party, they CEO of MyOrigo presented the idea to Steve Jobs personally, which is why they were on his radar.

  29. what no innovations just tiny phones hell no look it up all the standards and early phone innovations was made by nokia 3g first camera first apps and so on in usa it was maeby different

  30. Good video, however, Microsoft purchased Danger. I know because I had a Danger phone and Microsoft neglected the servers the phones used for data backup and the whole system went down and customers lost a lot of data.

  31. I'm still wondering why they didn't take big hints, or more like flashing signs, from competitors and learn from it. I was really young at the time and even I saw that what they were doing is stupid and not working. iPhone was such a success and clearly what people really wanted. All they had to do was to ride it's success like Android did.

  32. Danger was actually bought by Microsoft in 2011. Danger was founded by Andy Rubin who left in 2003 to create Android, which was later bought by Google – I think that is where the confusion lies.

  33. The fall of Nokia is a fascinating topic but unfortunately I feel like you really aren't doing it justice here. You act like they were caught completely off guard by the rise of smartphones but they really weren't. They had an answer to the iPhone before even Google did…heck before Apple even entered that market, really. It wasn't a problem with their tech, it was a problem with getting the executives to actually commit to it. They were waffling between supporting legacy Symbian-based phones and supporting the new system they started developing for the 770 tablet (which came out way back in 2005) but was also in phones like the N900 and N9.

    Nokia had plenty of opportunities to turn themselves around. Their market share didn't truly dive until Stephen Elop took over and he basically announced that they were going all-in for Windows Phone (which was never even a major player…) years before they even had a Windows Phone product, alienating all of their existing customers without attracting any new ones. It was such a colossal blunder people have speculated that it was deliberate sabotage in order to reduce Nokia's value and make it easier for MS to buy them…Elop was a former MS exec before he took over at Nokia after all. That's a little conspiracy theory-ish for me but there's no question that he pretty much ruined any chance the company had of turning things around.

    The point is Nokia had an advanced smartphone OS before pretty much anyone but they couldn't commit to it. Then the iPhone became huge and Android started to take off…and Nokia still couldn't commit to something. When they finally did commit to something it was to a platform (Windows Phone) that nobody wanted…at that point it might have made sense to just switch to making Android phones since it was already a popular platform, but why did they suddenly bet the entire company on an unpopular OS they had no control over that itself was struggling in the market? They certainly proved they could make a good smartphone. The Lumia phones were attractive, reliable devices that easily had the best phone cameras in the market, period. They were held back from getting any real success almost entirely by their choice of OS…

  34. What really sunk Nokia was the ex Microsoft manager who became Nokia Ceo who was the Trojan horse. Nokia never released an android version due to dear CEO?
    Nokia phones used to last years. Solid, dependable Nokia phones, if they release a reasonable priced Android version, me and millions in India would buy a Nokia.

  35. I don't know which Nokia you were taking about. Nokia I knew and love was a very innovative manufacturer. The only thing that screwed them is the deal with Microsoft.

  36. Tom, we're shopping for a new bank to serve our small business. Our current bank is closing its doors in our market. What can you tell the small business owner about shopping for a new bank?

  37. Actually. You don't know anything about Nokia. You ignore the plant Microsoft put in nokia. Ignore the changing platforms of gtk to qt. You don't understand this industry at all.

  38. I was in Nokia back in 2001, Cingular->AT&T in 2005 then TMobile in 2009, went through all of these in front of my eyes.

  39. I love your show…and im learning to ignore your shirt.

    I think its great how you tell the story of firms imploding like the Roman empire being sacked the barbarians…

    Put on a a business suite.

  40. As a perennial student of case studies, I too witnessed the incredulous demise of Nokia but to further pinpoint exactly what it was that caused their demise was not simply hubris. It was open apps. Typical of giant corporations, Nokia did not want to open their OS and allow outsiders to build apps and contents without their proper control. Steve Jobs at Apple already learned his painful lesson when his Apples lost out to IBM PC clones. So this time when his Iphone launched he made his iphone open for app developers. The iphone became an open market where thousands of people were able to develop thousands of apps. Android phones also followed this path of open architecture for app developers. Nokia kept their system closed so you only ended up with a handful of pretty lousy apps. Microsoft came late to the party and by then developers were first developing apps for iphones or androids, porting to a third os with small numbers was a low priority. So what killed Nokia? They killed themselves by closing their doors on apps. Just a runaway hit from a third party developer and iphones and androids were the phones to get. Remember Angry Bird, Candy Crush, Farmville, etc. There were landmark 20,000 apps available by the time you wanted to buy iphone 2. And how many apps did Nokia have? Less than a hundred?

    So in summary, an open system where you are willing to share is what made ios and android succeed, and symbian fail.

  41. Watching on a 2018 Nokia 6.1. They might not have the marketshare they used to have but they are by far making the best phone on the market in the sub-$600 price range.
    It's fast, it's nigh indestructible, it's usb-c, it's stock Android so no horrid bloatware and it has a microSD slot which is a must for me. I'll never need an over priced piece of shit like a Samsung or Apple with solid companies like Nokia and OnePlus still in the game.

  42. I also heard somewhere that Nokia pitted two divisions of its own company against each other to develop competing mobile operating systems. There were a lot of missteps along the way.

  43. Well, Nokia may not have paid much attention to content, but you surely have amazing content, Tom! Keep it up. Love your videos!

  44. My Windows phone on the Nokia 650 was one of my favorite phones.. $35 new, solid, stable, efficient-it never slowed down, android was a RAM hog in comparison….the only problem was lack of software support

  45. Great video. I wish you had gone more into detail and mentioned the big problem that eventually led to their demise; their choice of an OS. They kept their own OS for far too long, and even though it was great and innovative for the time, the age of smartphones required something more. There were people inside the company advocating for switching to Android pretty early on, but the management didn't budge. Eventually they made two development teams compete with each other; one making a reworked version of their old OS and I think the other one was making a version of Android. All in all, they hummed and hawed for too long. The management side was too bulky.

    Nokia means a lot to me because I'm Finnish and a programmer no less, but their current phones are awfully mediocre and the Windows OS sucks. But even though the Nokia we knew and loved no longer exists, the talent here is more plentiful than ever. Even though we've a tiny nation, we have the ability to do great things in this industry.

  46. When Microsoft bought Nokia, they released a smartphone that completely destroyed every single phone on the market at the time… and then almost immediately, the iPhone 6s and the Galaxy S6 were announced, and completely demolished that new Windows phone. That was the death blow.

    What I think really sucked was that Nokia, towards the end, made some really great phones. My Lumia Icon still works and is damn near indestructible. The camera was better than any phone I had after it until my current one, and there was even the Nokia phone that was basically a digital camera with a phone built into it.

    I'd like to have seen Microsoft continue manufacturing Nokias on a smaller scale for a more niche crowd, like Blackberry does, but I guess it was just too big an investment. Bummer.

  47. Nokia, Kodak, RIM, all thought their products were forever. No one's product is forever. They needed to be like Apple. If you can't create it, steal it or buy it. Apple bought or stole much of their most advanced hardware and software and repacked it to make it cool.

  48. You know, its incorrect to say that Nokia was always about "simple phones" and no innovation. Actually they tried to make smartphones way before there was such thing and hype. They invested in SymbianOS (anyone remember it?) which was. actually, quite good! With very limited resources there was pretty complex apps, which was running fast and didnt required dozens and even hundreds megabytes of storage or ram to run. Even gaming wasnt nonexistant. There was also, more late developement, Maemo, Linux based os, which, after a lot of merges and mutations now have descendant called Tizen. But Nokia made it open waay too late, when nobody cared much.

  49. you seem to do a lot on American companies but what about foreign companies, as an Englishman I'd love to see your views on something like Woolworths.

  50. Just to clarify, Microsoft bought Nokia's handset division, not "what was left". Their equipment side of the business was profitable, and since the sale of their handset division, they have been able to invest in it.

    They licensed their brand out HMD Global to make phones. HMD Global are doing pretty good at making Nokia phones popular again!

  51. I honestly think you should be a seperate YT Channel from valuetainment. It seems Valuetainment is selling a different product than your educational material. So it would be best to seperate brands like how VICE is split off in multiple genres

  52. I enjoy your video's but this one simply was filled with mistakes, including Microsoft buying Nokia, which is false, they bought the Nokia Mobile unit, licensed the name and ran it further into the ground, Nokia still exists as a networking infrastructure company. Additionally, Nokia only failed because they hired Stephen Elop, a former Microsoft exec, as their CEO, if they had not and opted to focus on Maemo, which became MeeGo, then the smartphone market would be very different today. He was a trojan horse, and not a very good one at that either. I still have a Nokia prototype or two that I got just from pressing the right buttons at the time, excellent software and hardware, but Windows Phone was Nokia Mobile's demise.

  53. I don't feel like i learned anything in depth here. This just shows the timeline of what happened and not exactly how it happened. A case study should ideally explore the list of bad decisions/strategies that caused the company to fail. Just saying that nokia had hubris is painting a situation with a very broad brush and doesn't explore the intricacies of what caused it to fail. Dissappointed with this video

  54. I don't feel pity for Nokia because of their pride, greediness,
    and arrogantness towards Android they suffered the consequences.

  55. As a Finn this makes me incredibly sad. We are such a small country and to see one of our companies make it so big and then fall is so sad.

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