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Samsung and LG dominate global brand loyalty for electronics and appliances

Samsung and LG dominate global brand loyalty for electronics and appliances


among the countless products discounted
for Black Friday Samsung and LG has some of the hottest items on offer a recent
survey showed that consumers all over the world chose South Korean brands as
their favorites for electronics our ocl tells us more more and more shoppers around the world
are furnishing their homes with South Korean electronics Samsung and LG have
seen their market shares and brand loyalty surge in some of the world’s
largest markets in the United States Samsung is dominating TV sells with its
third quarter figures taking up around 40 percent of market share according to
data from the company and IHS market LG Electronics is number two with about
fifth of market the two Korean tech giant’s have also been selected as the
top two TV brands in Australia for their high-resolution screens top audio
quality and other functions in the survey some 4,000 consumers who bought a
TV set in the last two years rated Samsung as the market leader followed by
LG Hisense and Panasonic in the Japanese market LG’s OLED TV sells in the third
quarter grew to fifteen percent for the first time making LG the third largest
brand behind local manufacturers Sony and Panasonic while its TV sales are
rising LG’s competitive advantage clearly lies
in its premium washers and dryers which have been selected as the best in the US
market in a recent Consumer Reports survey LG was also ranked number one
earlier this year in the American Customer Satisfaction Index for its
innovative kitchen and laundry appliances while streaking ahead of
their global competitors in major markets Samsung and LG are also locked
in the battle of to the South Korean tech giants are set for a showdown in
January at the annual Consumer Electronics Show while they’ll put out
their top of the range 8k TVs and other key products Oh Sooyoung Arirang news

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