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Why is Location Awareness Important for Mobile Operators?

Why is Location Awareness Important for Mobile Operators?


Location awareness is very important because when you know in which radio cell a user is located and you combine that with the rich intelligence and packet logic, then you can do very efficient congestion management and you can also do various types of traffic steering and root cause analysis. So when a costumer has issues, it’s very easy to detect and find out what is root of this issue. Location is also important for marketing efforts like what are the movement patterns of people, where are they moving to and from. How are they moving? Are they on a train? Are they walking? Are they running? What applications do people typically use when they’re out running or when they are in an airport, for instance. All those things location-based. What should the operator do around planning their networks based on how applications are used on the go or in particular areas and so on. Location just touches everything

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