Wi-Fi Offloading in Asia Eases the Mobile
Data Crunch for Operators Welcome to a Pyramid Preview on our recent
Telecom Insider about Wi-Fi in Asia. The report examines 3 drivers of Wi-Fi including
mobile operators, government-driven, and fixed operators. This segment will focus on the
government-driven business model. Building Wi-Fi networks may align well with
the goals of a wide variety of corporate and government entities. While the vast majority
of carrier-grade Wi-Fi deployments will be undertaken by mobile carriers, the lower barriers
to entry into the market will make it possible for other types of companies such as fixed
operators and real estate owners to enter as well. The goal of governments to increase
broadband penetration to help spur economic growth is another factor that plays into deployments.
There are a number of cities throughout Asia that have sponsored initiatives to increase
mobile broadband penetration, often driven by the purported effects that increased broadband
penetration has on their nation’s GDP. In a recently published study, the International
Telecommunication Union found, that mobile broadband adoption has contributed 0.32% to
the GDP annually in the Philippines over the 2000-2010 period. Findings like this motivate
governments to adopt initiatives to increase broadband availability and usage.
Often government deployments are done in partnership with mobile or fixed carriers. In Singapore,
for example, the government sponsored an initiative in conjunction with local operators to extend
free Wi-Fi service to the entire island. Three operators were picked for this project, called
[email protected], and each provides service to different areas: SingTel covers the north,iCELL
Network the east, and M1 covers the south and west. Service launched in 2006, and the
free part of the service is due to expire in 2013. However, the regulator will examine
what effect the price change will have on network use and may make adjustments as necessary.
This program has served to drive mobile broadband penetration well over saturation.
Wi-Fi Offloading in Asia Eases the Mobile Data Crunch for Operators analyzes the business
case for carrier-grade Wi-Fi. Pyramid Research looks at financial reasons for deploying Wi-Fi,
different pressures that operators are facing that make Wi-Fi the most viable option and
discuss why Wi-Fi will coexist with LTE rather than be phased out by the newest cellular
standard. Pyramid also discusses other types of corporate and government entities, including
fixed providers and others, that are driving Wi-Fi deployments.
Thank you very much for your interest in this report., which is Part of Pyramid’s Telecom
Insider Series and is available for purchase here at pyr.com. For more questions, please
contact a representative at one of our offices around the world and we will be happy to assist